Blue Square's Richard Jaques

There are exciting times ahead for online bookmakers Blue Square as they renewed their sponsorship of the Football Conference.

Now in its third year of backing the top tiers of non-league football, the official league sponsors have penned an extension to their deal, which will see them continuing their support until 2013.

Richard Jaques, Blue Square's PR & Sponsorship Manager, says the move benefits both the company as well as the grassroots aspect of the game and they're delighted to continue their association.

Attendances have seen a sharp rise since Blue Square's involvement and the current end of the season promises to be one of the most exciting in its history.