Listen - EXCLUSIVE: Richard Koch 'The Star Principle' Interview

Richard Koch is the man who saved Betfair. In its early days the company was losing money and unable to attract any interest from venture capitalists - so why did he choose to invest? Hear now about how he stepped in to help the firm recover and become the biggest betting exchange in the world, and also talk about his new book - 'The Star Principle'

Star businesses are new businesses operating in a high-growth sector and are the leaders in that market niche. Stars are rare. But with the help of his book and a little patience, you can find one, or create one yourself.

Richard Koch has made a fortune from starting or investing in star businesses, making an average ten times his starting capital. He was co-founder of LEK, the strategy consultancy; rescued Filofax and Plymouth Gin from near-death and started Belgo restaurants. Previously he was a consultant with the Boston Consulting Group and a partner of Bain & Company. He is also the author of 18 books, including The 80/20 Principle, which has sold over 700,000 copies worldwide and been translated into 24 languages.

In conversation with football audio founder and media entrepreneur, Jonny Gould, listen now to our exclusive interview with the man who has made millions by turning round the fortunes of companies.

Order The Star Principle now on Amazon